Start your day with a cup of pure coffee from PURO
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Our Farm
PURO began with a passion for preserving the pure essence of coffee from the rich soils of Lâm Đồng. From our carefully tended highland farms to our hands-on processing and precise roasting, every step reflects our commitment to sustainable, chemical-free cultivation.
At PURO, each cup is a harmonious blend of nature, people, and time-inviting you to start your day with an authentic, unadulterated coffee experience.
At PURO, each cup is a harmonious blend of nature, people, and time-inviting you to start your day with an authentic, unadulterated coffee experience.



PURO Story
Nestled in Dasar, Lâm Đồng, our farm benefits from ideal elevation and fertile soil that nurture truly “pure” coffee. We practice natural farming methods-no chemicals, only nurturing the land to protect local coffee varieties.
Every cherry is handpicked with care, ensuring that when our beans reach the roastery, they still carry the freshness of the highlands. At PURO Farm, passion and precision come together to deliver coffee that’s as genuine as the land it comes from.
Every cherry is handpicked with care, ensuring that when our beans reach the roastery, they still carry the freshness of the highlands. At PURO Farm, passion and precision come together to deliver coffee that’s as genuine as the land it comes from.
Our Articles
  10   Jun 
How To Make An Americano With A Phin Filter: Step-By-Step Guide
Discover how to make an Americano at home using a traditional Vietnamese phin filter. Step-by-step instructions to brew a bold, smooth cup with authentic flavor.
  09   Jun 
Puro Origin Langbiang Coffee Review: Flavor, Roast & Brewing Tips
Grown at 1600m in Vietnam’s Lam Dong highlands, this naturally processed Arabica offers a clean, fruity cup with lasting sweetness.
  09   Jun 
Top 8+ Best-Selling Coffees At Puro: Have You Tried Them Yet?
Discover the 8 best-selling coffees at Puro.vn, including Puro Heritage, Origin, Select, and Classic. Premium quality, diverse roast and grind options, and flexible pricing for every brewing style.
 